The 6 Most Common Website Problems and Their Solutions

89% of Austrian SME websites have room for improvement. The biggest problems? Missing mobile optimisation, slow loading times, poor SEO, outdated design, infrequent content updates, and irrelevant content. This causes businesses to lose customers and have poor online visibility.

Here are the solutions at a glance:

• Mobile Optimisation: Responsive designs and mobile editor.
• Loading Times: Automatic image optimisation and caching.
• SEO: Tools like the Wix SEO Wiz for better rankings.
• Design: Modern, customisable templates.
• Content Updates: Simple CMS for planning and maintenance.
• Relevant Content: Tools for targeted content and contact information.

Comparison of the most common problems and Wix solutions:

ProblemWix SolutionBenefitMobile OptimisationResponsive DesignOptimal display on devicesSlow Loading TimesImage optimisation, CachingFaster loading timesPoor SEOSEO WizBetter Google rankingsOutdated DesignIndustry-specific templatesProfessional lookInfrequent UpdatesCMSRegular updatesIrrelevant ContentContent ToolsTarget audience-oriented content

Conclusion: With the right tools, such as those from Wix, these problems can be quickly resolved to create a professional and search engine-friendly website that appeals to customers.

The 6 Most Common Website Problems and Their Solutions

Many Austrian businesses struggle with typical website challenges. Here are six common problems and how you can solve them with Wix.

1. Missing Mobile Optimisation

Only 61% of SME websites are optimised for mobile devices, often leading to high bounce rates. With Wix, you can easily fix this: use responsive templates and the mobile editor to ensure your website looks optimal on every device.

2. Slow Loading Times

The average loading time of mobile websites in Austria is 9 seconds – well above the acceptable 3-second mark. Wix helps improve loading times with tools such as automatic image optimisation and intelligent caching.

3. Poor SEO Implementation

Although 92% of consumers use Google, only 34% of SMEs actively invest in SEO. With Wix SEO Wiz, you can automatically optimise your website, for example through:

• Automatically generated sitemaps
• Optimised meta descriptions
• Strategic keyword placement

4. Outdated or Unattractive Design

70% of consumers expect a professional web design. Wix offers a variety of modern, industry-specific templates that you can individually adapt to your brand image.

5. Infrequent Content Updates

Around 48% of SME websites have not been updated for over a year. With Wix's CMS, you can easily plan and regularly update content to keep your website current.

6. Weak or Irrelevant Content

Alarmingly, 26% of SME websites do not even contain basic contact information. With Wix's content tools, you can create relevant content and easily integrate important information such as contact details.

Here is an overview of how Wix solves these problems:

ProblemWix SolutionBenefitMobile OptimisationResponsive DesignAutomatically adapts to devicesLoading TimePerformance ToolsFaster loadingSEOSEO WizBetter Google rankingsDesignModern TemplatesProfessional lookContent UpdateCMSEasy maintenance and planningRelevanceContent ToolsTarget audience-oriented content

How Wix Tools Solve These Website Problems

Design and Usability Features

With the Wix Editor, you can create professional websites without writing a single line of code. The drag-and-drop system makes design effortless. Additionally, automatic mobile optimisation ensures your website displays perfectly on smartphones – a major advantage since 81% of Austrians browse on mobile.

Wix offers industry-specific templates tailored to sectors like hospitality or retail. These templates directly include important elements such as contact information, opening hours, and product galleries that you can individually customise.

However, an appealing design alone is not enough. To be visible online, search engine optimisation (SEO) plays a central role – and this is precisely where Wix excels.

SEO Features

Wix SEO Wiz is a helpful tool that analyses your website and creates a customised SEO plan. These features make your website easier to find:

SEO FeatureFunctionBenefitKeyword OptimisationIdentifies relevant search termsHigher visibility for local searchesMeta OptimisationAutomatically adjusts titles and descriptionsIncreases click-through rate in search results

But even with a good SEO strategy, a slow website can undermine your efforts. This is where Wix's performance tools come into play.

Performance Tools

Fast loading times are important not only for your visitors but also influence your position in search results. Wix offers several features to improve your website's performance:

• Automatic Image Optimisation: Images are compressed without visibly affecting quality. This prevents large image files from slowing down your website.
• Server-side Caching: Frequently used content is cached, shortening loading times and particularly boosting conversion rates on product pages.
• Content Delivery Network (CDN): A global server network ensures content loads faster – ideal for visitors from across Austria.

With these tools, Wix ensures your website not only looks good but is also technically convincing.

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Choosing the Right Wix Plan for Your Business

After solving the most common website problems with Wix tools, the next step is choosing the right plan for your website. Your decision should be based on factors like the size of your business, expected visitor numbers, and specific requirements.

Overview of Wix Plans

PlanMonthly CostStorageFeaturesSuitable forBusiness€2520 GBE-commerce tools, payment processingOnline shopsVIP€3535 GBPriority support, advanced e-commerce toolsLarge online shopsUnlimited€17UnlimitedUnlimited bandwidth, SEO appsGrowing businessesCombo€142 GBCustom domain, ad-freeSmall websites, portfolios

Which plan suits you?

• For online shops, the Business Plan is a solid choice, as it includes all essential features like payment processing and shipping integration.
• Larger shops benefit from the VIP Plan, which includes additional storage and priority support.
• If your website contains many images or videos, the Unlimited Plan or VIP Plan are ideal, as they offer more storage and bandwidth.
• Small websites or portfolios work well with the Combo Plan, as it covers basic features like a custom domain and ad-free browsing.

Tip: Also plan for additional costs such as domain registrations or transaction fees for online sales to keep your budget realistic.

If you are unsure, start with a smaller plan and upgrade as needed. Wix allows you to flexibly adjust your plans as your business grows. This way, you stay on track to operate your website optimally.

Conclusion: Improve Your Website with Wix

Many Austrian SMEs already operate websites, yet there is often room for improvement in design, SEO, and timeliness. In an increasingly digital world, 81% of consumers expect a professional and regularly updated website.