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Web Design for Dentists

The first impression happens
before the waiting room.

Practice websites that build trust, lower the barrier for anxious patients and bring appointment requests — professional, GDPR-compliant and accessible.

Sound familiar?

Four sentences we hear from dental clinics again and again.

“The phone rings constantly — appointments, rescheduling, always the same questions.”

A good website answers the standard questions before anyone calls: hours, insurance schemes, procedures, what to bring — and takes appointment requests in writing. Every call saved is time at the treatment chair.

“A friend of ours built the website back in 2015 — nobody has touched it since.”

Dentistry is a trust and aesthetics business: patients draw a straight line from an outdated website to outdated treatment. And Google visibly downgrades outdated sites.

“New patients come through directory portals — not through our own site.”

If you can only be found for “dentist + town” through directory portals, you leave the first impression to a platform full of competitor advertising. Your own fast website with local SEO takes that place back.

“Anxious patients never even call in the first place.”

This is exactly where the website helps: show the clinic and the team, explain the first visit step by step, take appointment requests without a phone call. That lowers the barrier — long before anyone sits in the waiting room.

Yes, that sounds familiar — let’s talk for 30 minutes

Experience it instead of taking our word

See the difference

This is how your practice website feels to patients on a smartphone – once built the ordinary way, once by WelleWest. Both load at the same time.

Simulation: smartphone on a mobile network

ordinary-dental-clinic.com 0.0 s

Site builder or WordPress – the patient waits. Many call elsewhere.

your-dental-clinic.com 0.0 s
Example of a WelleWest practice website: fast, clear, with an appointment request form

This is how WelleWest builds for dental clinics (example) – there instantly. Appointment button included.

What we actually do

Three things have to be right
for your website to bring in patients.

The website itself, findability and measurability – we take care of all three.

01

A site that builds trust

Loads in under 1 second and answers what patients really want to know: services, insurance schemes, procedures, team – on mobile too.

The technology behind it: hand-built code instead of a site builder, optimised images, dentist markup for Google (opening hours right in the search result).

02

Get found when patients search

Your clinic shows up when someone googles “dentist + town” – with your own website instead of only directory portals.

The technology behind it: local SEO, structured data and a carefully aligned Google Business Profile.

03

You see what it delivers

A monthly report in plain language: how many appointment requests came through your website – and where they came from. In black and white, whether the site pays off.

The technology behind it: conversion tracking per enquiry, GDPR-compliant and reliably measured – even with ad blockers.

Clinic-specific building blocks

What every one of our dental websites includes.

🩺
Service pages in plain language

Every service with its own page — prophylaxis, implants, whitening — explained clearly instead of in jargon. Patients know before the appointment what to expect and what it costs.

📅
Appointment requests without the phone

Standard: a request form with preferred date and concern — straight to your clinic inbox. Premium: connection to your existing online appointment booking system for real-time bookings.

😌
A gentle start for anxious patients

A practice tour in pictures, the first visit explained step by step, a team with faces — the website lowers the barrier before the first call is even needed.

👥
Team & clinic

Dentists and team with photos and qualifications, plus clear information on which insurance schemes you accept and how private services are billed. That answers the most common patient question in advance.

🔒
GDPR & confidentiality

Encrypted forms, tracking only after consent, no health data collected through the website. Set up for the special relationship of trust in a clinic.

Accessibility

WCAG 2.1 AA: clear contrast, larger type, screen-reader friendly. Especially important for clinics — many patients are older or have impaired vision.

Four guarantees

What we commit to in writing.

Lighthouse 90+

Your site demonstrably loads fast — otherwise we do not take a cent of the setup fee.

Accessible

WCAG 2.1 AA from the start — important for your patients and mandatory with online appointment booking.

🔑
Ownership instead of lock-in

At the end of the contract you receive the complete website as ready-to-use files — no hostage model.

⏱️
Response time

We answer email enquiries within 24 hours – on working days usually much faster.

What we do not promise: specific patient numbers, the number one spot on Google or a full appointment book overnight. Anyone who promises that is lying.

What would that mean for my clinic? — Request a call

To be honest

Who we are not the right fit for.

The honest 10-second check: three statements, three answers – and you know whether we are a match.

You enjoy tinkering with the website yourself?

With us, we handle all changes — in return, the technology stays untouchably fast. We deliberately do not offer a site builder for self-editing.

Central chain requirements?

Practice chains tied to a central corporate system — there, you (and we) have no say in the matter.

A full appointment book overnight?

A website alone does not conjure up patients — visibility is ongoing work (see our three-gears methodology).

None of these apply?

Then we are probably a good match. Book a diagnosis call – 30 min, free →

Transparency

How working with us goes.

Week 1

Diagnosis & concept

Your effort: 30 minutes
🔧 We

Audit of your current website, a written concept proposal with a fixed price & timeline — aligned with dental advertising regulations.

👤 You

A 30-minute call with Patrick. Clarify questions, describe goals, confirm the budget.

✓ Output

A written proposal with a fixed price. You decide whether it fits — with no obligation.

Week 2–3

Setup & content migration

Your effort: approve logo & images
🔧 We

Build the framework, migrate existing images + copy and optimise them for mobile speed.

👤 You

Approve brand colours + logo, supply missing images (optionally from stock photo suggestions).

✓ Output

A staging link — a password-protected preview version of your new website to click through.

Week 4

Integration & testing

Your effort: a short review
🔧 We

Connect the appointment system (premium), check accessibility, test performance on real mobile devices.

👤 You

For the premium integration: grant access to your appointment system. Give the content a final review.

✓ Output

A fully tested website on staging — ready for the go-live button.

Week 5

Go-live

Your effort: final approval
🔧 We

Switch the DNS, redirect old URLs via 301 (no SEO loss), submit the sitemap to Google, activate tracking.

👤 You

Final approval – and you tell us the fastest way to send us future changes.

✓ Output

Your new website is live – and from now on continuously managed by us.

from week 6

Ongoing care – permanently

Your effort: practically none
🔧 We

A monthly performance report, optimisations based on the data, fast responses to requests — all included in the monthly fee.

👤 You

Nothing – we handle content updates (hours, holidays, services) for you. A short call or email is enough.

✓ Output

Your appointment requests through the website are transparently traceable in the monthly reports.

Ready for week 1?

Book a diagnosis call

Honest pricing

What dental clinics usually pay –
and what they pay with us.

One monthly fee – and everything is taken care of: hosting, updates, security and every change. You send us a short message, we do it.

The usual way

€5,000 – 15,000

  • all at once, up front
  • Support afterwards? Costs extra.
  • every change billed by the hour
  • after five years: start all over again

With WelleWest

€790 one-time setup

  • then one predictable monthly fee
  • hosting, maintenance, support included
  • changes included – hours, holidays, services
  • the website is yours from day one

Starter

€99 /month

A one-pager – the entry point for small clinics

Professional

€249 /month

Multiple locations or bilingual – with landing pages

All changes, updates & worries included – no extra invoice

€790 setup one-time – everything included after that Only 12 months minimum term – cancellable monthly after that Yours from day one – not a subscription, no lock-in
Book a diagnosis call – 30 min, free

All prices net plus 20% VAT. All changes included in Business and Professional; minor changes in Starter. Professional is bilingual (DE + EN) – each additional language is €29 net/month.

Frequently asked questions

What dental clinics ask us most often.

Are dentists even allowed to advertise with a website?

Dental advertising regulations set limits — but factual information is expressly permitted. That is exactly what a good practice website delivers: services, qualifications, opening hours and procedures, presented professionally rather than loudly.

Can patients book appointments through the website?

The standard is an appointment request form that goes straight to your clinic inbox. As a premium option, we integrate your existing online appointment booking system directly into the website — patients then book in real time.

How do opening hours and holiday closures stay up to date?

A short email or phone call is all it takes — we update holidays, locum cover or changed hours for you, with no extra invoice. That way no patient ever stands in front of a closed door because the website was out of date.

What about the GDPR and patient data?

Forms are transmitted encrypted, tracking only runs after explicit consent, and no health data is collected through the website. The cookie solution is set up in line with the GDPR — correct from day one.

What does a practice website from WelleWest cost?

A one-time setup fee of €790, then €99–249 per month – everything included: hosting, maintenance, changes and support. Only a 12-month minimum term, and the website is yours from day one. All prices net.

How long does the setup take?

Depending on scope, 2–4 weeks from the order, slightly longer with appointment system integration. After that, we take care of content updates: you send us a short message, we make the change – with no extra invoice.

Diagnosis call

30 minutes, free, honest answers.

Patrick calls you back at the agreed time, looks at your practice website live, checks speed + findability + freshness — and tells you where the leverage is.

Patrick Katholnig, WelleWest Webdesign

Patrick KatholnigYour contact person – no call centre, no sales show.

Patrick will get back to you within 24 hours with suggested times.