Optimising Your Wix Shop: More Revenue with the Right Settings

January 19, 2026 • 13 min read

Want to reduce the bounce rate in your online shop and achieve more sales? With a few targeted adjustments in your Wix shop, you can boost both user-friendliness and conversion rate — without any technical expertise. For businesses in Austria in particular, regional adjustments such as local payment methods and correct price formatting are essential.

Key Steps for Your Success:

Payment methods: Integrate at least three options, e.g. Wix Payments (for Visa, Mastercard), Klarna (instant transfer), and PayPal. This increases revenue by an average of 39%.
Prices and currency: Ensure prices are displayed in the format "1,499.90 EUR". This setting can be found in your dashboard under "Settings > General".
Product pages: High-quality images, clear descriptions, and customer reviews build trust and encourage purchases.
Loading speed: A fast website increases conversion rates by 2.5 times. Optimise images and reduce unnecessary elements.
Mobile view: Test the entire ordering process on a smartphone to ensure everything works smoothly.

Extra tip: Activate abandoned cart emails. Customers who have abandoned can often be won back with a discount code.

With these adjustments, you lay the foundation for a successful online shop tailored to the needs of your Austrian customers.

Configuring Payment Methods for Austrian Customers

Choosing the right payment methods is crucial for converting visitors into buyers. Statistics show that Wix shops offering at least three payment options achieve 39% higher revenue on average. For the Austrian market, it is particularly important to integrate local payment methods alongside international ones that customers trust.

Payment method configuration is done directly via your Wix dashboard: go to Settings and click on Accept Payments.

Adding Local Payment Providers

Wix Payments is the standard solution for Austria and supports all common credit and debit cards such as Visa, Mastercard, and Maestro, as well as digital wallets like Apple Pay and Google Pay. The 3D Secure 2 authentication, legally required for EU card payments, is automatically integrated.

Another popular option for Austrian customers is Klarna, particularly for instant transfers. This payment method can be activated via Wix Payments, making it a preferred choice in the DACH region. Alternatively, PayPal offers a secure option, as customers do not need to enter their card details directly in the shop.

For specifically Austrian payment types like EPS bank transfer or SOFORT, using Mollie as a third-party provider is recommended. Mollie offers 99.9% availability and integrates seamlessly with Wix.

"Mollie's integration with Wix adds the critical success factor: providing an easy-to-install, customisable payments gateway that's effortless to use."

Additionally, you can activate the manual bank transfer option for B2B customers or more traditional buyers. This enables classic SEPA transfers, where you should provide customers with clear payment instructions including IBAN and BIC.

Note: To activate these payment methods, you need a Business or eCommerce premium plan. Also supplement the legally required footer with your company details, including company name, contact information, terms and conditions, privacy policy, and cancellation policy.

After integrating local payment providers, ensure the currency and number formatting is correctly set for the Austrian market.

Setting Currency and Number Formatting

Austrian customers expect prices in euros with correct formatting: 1,499.90 EUR rather than 1.499,90 EUR. To set this up, navigate in your dashboard to Settings > General and select Austria as the location and Euro (EUR) as the currency. This setting ensures thousands and decimal separators are automatically adjusted.

Tip: Activate at least three payment methods — Wix Payments (for cards and digital wallets), PayPal, and manual bank transfer. This combination covers the needs of most Austrian customers and can increase your revenue by up to 39%.

Improving Product Pages to Boost Sales

After optimising the payment process, you should now take a closer look at your product pages — after all, they are the decisive place where visitors become buyers.

According to studies, 32% of buyers start their shopping search via search engines — your product pages must therefore be visually and content-wise convincing. Interestingly, Wix shops that display related items on their product pages achieve an average of 43% more sales transactions.

Optimising Product Images and Descriptions

High-quality images are key: combine minimalist studio shots with lifestyle images showing how the product is used in everyday life. Wix supports you by automatically compressing images under 25 MB and converting them to WebP format — ensuring fast loading times without quality loss. Also activate the zoom function so customers can closely examine details like textures or craftsmanship.

Avoid presenting your product descriptions as dense blocks of text. Instead, use clear subheadings, bullet points, and accordion elements to present information like delivery contents or care instructions in an organised manner.

"Regardless of whether you invest heavily into your product descriptions, having no description at all is absolutely the worst option - especially if you're serious about growing sales and optimizing for conversions." — Luke Carthy, eCommerce Expert

Do not forget to add alt text to every image. This helps not only search engines but also visually impaired users understand the content better.

Extra tip: Customer reviews and transparent shipping and return policies directly on the product page build trust. Studies show that 79% of buyers strongly factor user-generated content like reviews into their purchasing decisions.

Localisation: Metric Units and Austrian Conventions

Beyond compelling images and texts, correct adaptation to regional standards plays an important role.

Austrian customers expect measurements in familiar units: use centimetres, kilograms, and litres instead of Anglo-American measures. For clothing, detailed size charts are essential. Such specifications help reduce returns.

Also adapt the language: use Austrian terms and ensure the tone appeals to your target audience. For furniture and electrical appliances, detailed measurements and diagrams provide a shopping experience comparable to visiting a physical store.

Quick fix: Use Wix's AI text function to create SEO-friendly meta titles (max. 60 characters) and meta descriptions (max. 156 characters) in just minutes.

Optimising Navigation and Mobile Experience

Website navigation can make the difference between visitors becoming customers or bouncing in frustration. A one-second reduction in loading time alone can increase the conversion rate by 2.5 times. Especially on mobile devices, which now account for nearly 40% of all eCommerce transactions, intuitive operation is indispensable.

Designing Clear Menu Structures

A clear navigation is the backbone of every online shop. Structure your categories logically and offer helpful filters that facilitate the purchasing process. Limit main categories to 5 to 10 to keep the selection manageable. A clearly visible search function is essential.

Use visual hierarchy: size, colour, and placement can help highlight important navigation elements. Add a live chat to your shop, as this feature can increase revenue by up to 12 times.

"Don't judge a template simply by its looks. Think about what you need your website to do." — Kobi Michaeli, Graphic Designer at Wix

Adapting Mobile View

Although Wix automatically creates a mobile version of your website, it is important to manually adjust it after major changes to the desktop layout using the Wix Mobile Editor. Avoid complex dropdown menus, as they are often difficult to use on small screens. Instead, accordion menus or simplified navigation structures work better.

Ensure interactive elements have sufficient spacing to prevent accidental taps. Also reduce text volumes in the mobile view and hide unimportant content. Use the Wix Site Speed Dashboard to analyse and optimise your mobile page loading times.

Practical tip: Test the entire purchase process — from product search to checkout — directly on your smartphone or tablet.

Using Marketing Tools to Boost Sales

With the right marketing tools, you can recover lost sales and increase your revenue. In eCommerce, the average cart abandonment rate is approximately 70.19%.

Creating Vouchers and Discount Codes

Wix offers various options for providing discounts, including automatic discounts applied directly at checkout and vouchers redeemed with a specific code. Five voucher types are available:

Fixed amount discount (e.g. EUR 10 off)
Percentage discount (e.g. 20% off)
Free shipping
Sale price (e.g. all T-shirts for EUR 15)
"Buy X, get Y free"

To protect your profit margins, you can set restrictions for vouchers, such as a limit per customer or a maximum number of uses. Important for Austrian merchants: ensure the currency is set to Euro (EUR) before the sale starts.

Practical tip: Combine free shipping vouchers with a minimum order value, for example "Free shipping from EUR 50". This encourages customers to add more to their cart.

Activating Abandoned Cart Emails

In the Wix dashboard, under "Customers and Leads", you will find the "Abandoned Carts" section. Here you can activate the abandoned cart email function. A cart is considered abandoned when a customer adds items but does not modify them for at least one hour and has provided their email address during login or checkout.

To maximise success, the first reminder should be sent just one hour after abandonment. Include a discount code in the email. Personalised subject lines like "Your [product name] is still waiting for you!" can additionally boost open rates.

Adjusting Regional Settings for Austria

After optimising your shop technically and from a marketing perspective, you can further improve the user experience with country-specific adjustments. Studies show that 48% of buyers abandon their cart when taxes or shipping costs are incorrectly displayed.

Setting Currency, Date, and Units Correctly

In the Wix dashboard, under Settings, find the Language & Region section. Here you can set the Regional Format to Austria. This automatically applies the date format (DD.MM.YYYY), number formatting (e.g. 1,234.56 EUR), and metric units (kg, cm, degrees C). The time zone should be set to Central European Time (CET).

For calculating EU-compliant tax rates, using the Avalara integration in the tax settings is recommended.

Ensuring GDPR Compliance

Compliance with GDPR requirements is mandatory for online merchants in Austria. Violations can result in penalties of up to EUR 20 million or 4% of global annual turnover. In Wix's Privacy Centre, you can add a cookie banner that obtains visitor consent before tracking cookies are set.

Add a privacy policy and an imprint under Settings and link them in the footer of your website. In the checkout settings, activate a mandatory checkbox requiring customers to agree to the terms and conditions and privacy policy before purchasing. For newsletter sign-ups, the double opt-in procedure is recommended.