Adding Customer Reviews to Wix: Step by Step
Customer reviews can significantly boost the success of your Wix website. They influence purchasing decisions, build trust, and make your site more professional. Wix offers simple ways to integrate reviews:
- Wix Editor: Use testimonial strips or lists to display customer feedback directly on your website.
- Wix Reviews App: Enables product reviews directly on your pages with easy management and moderation.
- External widgets: Embed reviews from platforms like Google or Facebook to present independent opinions.
- Wix CMS: Create custom review forms and dynamic pages for maximum flexibility.
Wix Editor: Use testimonial strips or lists to display customer feedback directly on your website.
Wix Reviews App: Enables product reviews directly on your pages with easy management and moderation.
External widgets: Embed reviews from platforms like Google or Facebook to present independent opinions.
Wix CMS: Create custom review forms and dynamic pages for maximum flexibility.
Whether you prefer ready-made tools or tailored solutions – customer reviews are a decisive factor in convincing visitors and boosting sales.
Customer Reviews on Your Wix Site in Just Three Steps (No Shop Required)
Adding Customer Reviews in the Wix Editor
With the Wix Editor, you can integrate customer reviews into your website effortlessly. Thanks to the built-in testimonial elements, you can create attractive areas for customer feedback that make your website look more professional.
Opening the Wix Editor and Adding Elements
Start by logging into your Wix account and selecting the desired website. Once the editor is open, you will see a menu bar on the left with various editing options. Click on "Add Elements" to browse all available design elements. Here you will find pre-made testimonial strips and testimonial lists that you can insert directly into your page.
Setting Up Testimonial Strips
Testimonial strips are specially designed templates that effectively present customer feedback and help build trust and a positive reputation.
Here is how to add a testimonial strip:
- Open the "Add Elements" menu, search for the testimonial templates, and select a strip you like. Drag and drop it onto your page or click to add it.
- Edit the text directly in the strip. Enter real names, photos, and short, meaningful reviews to increase credibility. These details strengthen your visitors' trust.
Open the "Add Elements" menu, search for the testimonial templates, and select a strip you like. Drag and drop it onto your page or click to add it.
Edit the text directly in the strip. Enter real names, photos, and short, meaningful reviews to increase credibility. These details strengthen your visitors' trust.
If you want to add additional elements, simply drag them onto the strip until the "Attach to strip" display appears.
Customise the design individually by clicking on the strip's design icon. Here you can adjust borders, corners, and shadows to your liking. Various background options are available: colour, image, video, or even an AI-generated image.
Testimonial Lists for Structured Feedback
If you want to present multiple customer reviews in an organised way, testimonial lists are the ideal choice. These use repeater elements to display feedback in a clear structure. Ensure the testimonials appear authentic and contain relevant details, such as the customer's name or position. This increases your website's credibility.
Experiment with different formats to find which presentation best suits your design. Once your testimonial strips or lists are ready, you can add further elements to make your website even more appealing.
Adding Product Reviews with the Wix Reviews App
With the Wix Reviews App, you can integrate customer reviews directly on your product pages. This gives your customers the opportunity to share their experiences – a crucial step in building trust in your brand.
Installing the Wix Reviews App
To install the app, open the Wix Editor and click "Add Apps" in the left sidebar. Search for "Wix Reviews" and click "+Add to Website". After installation, four important elements are automatically integrated on your website:
- A main review display
- A star rating display
- A page where customers can leave reviews
- A thank you page
A main review display
A star rating display
A page where customers can leave reviews
A thank you page
The app integrates seamlessly into the Wix website builder. After installation, you can adjust settings such as the review form, moderation rules, and the "Reply as" name in the dashboard. Once everything is set up, you can immediately start managing your reviews.
Managing Product Reviews
Good moderation of reviews is crucial for building trust with your customers and promoting sales. Through your website dashboard, you have full control over all incoming reviews. These initially land in the "Pending" tab, where you can review them individually. Go to "Reviews" and open the "Pending" tab. The following options are available:
- "Reply to review": Add a comment to respond directly to the review.
- "Publish": Make the review visible.
- "Reject": Remove spam or inappropriate content.
"Reply to review": Add a comment to respond directly to the review.
"Publish": Make the review visible.
"Reject": Remove spam or inappropriate content.
The moderation settings help automatically flag irrelevant or offensive content. If a review was accidentally deleted, you can restore it in the "Rejected" tab. Already published reviews can be edited or removed at any time in the "Published" tab.
Adding External Review Widgets
External reviews from platforms like Google Reviews can help strengthen your visitors' trust, as they present authentic opinions from independent sources.
How to Add Review Widgets
There are two main ways to integrate external reviews into your Wix website:
Method 1: Using Third-Party Widgets Create a Google Reviews widget with tools like SociableKIT or Elfsight. These platforms offer customisable widgets that you can match to your brand. Once your widget is ready, copy the provided embed code. In the Wix Editor, open the desired page and navigate to "Add Elements" > "Embed Code" > "Embed HTML". Paste the code and adapt the widget to your page layout.
Method 2: Using Google Maps Embed Feature Search for your Google Business Profile on Google Maps. Switch to the "Reviews" tab, select a review, and click on the three dots. Choose "Share review", go to the "Embed" tab, and copy the HTML code. Insert this code also via an HTML embed element in the Wix Editor and adjust the container size.
Important note: Ensure the embedded code is HTML5-compatible and uses exclusively HTTPS URLs. Wix does not support HTTP links in embed codes.
With these steps, you can choose the method that best suits your website design and technical abilities. In the next section, we compare the pros and cons of the different options.
Wix Reviews vs. External Widgets: Which Solution Fits Better?
Whether you choose the integrated Wix Reviews App or external widgets depends on your individual requirements. Here is a comparison:
| Criterion | Wix Reviews App | External Widgets |
|---|---|---|
| Integration | Simple and seamless | Requires HTML knowledge |
| Review sources | Only website visitors | Google, Facebook, and other platforms |
| Responsive design | Fully responsive | Not always responsive with iFrames |
| Customisability | Limited options | Many customisation options |
| Maintenance | Automatic updates | Occasional manual updates needed |
External widgets are particularly useful if you have already collected many Google Reviews and want to prominently display them on your website. The Wix Reviews App, on the other hand, is suitable for businesses seeking a simple, integrated solution to specifically collect feedback from their website visitors – without additional technical requirements.
Note, however, that some websites have security policies that may prevent the embedding of external content. Therefore, always test the functionality after implementation and check that the widgets display correctly on all devices.
Creating Custom Review Forms with Wix CMS
With the Wix CMS, you can extend your website with a tailored review system that gives you full control over design and data collection. This solution goes beyond standard testimonials and allows you to develop a custom system perfectly matched to your requirements.
Creating a Review Form for Data Collection
Start by creating a CMS collection called "Customer Reviews" to store your users' submissions. In your Wix dashboard, go to "CMS" and click "Create New Collection". Add fields such as name, email, rating, comment, and date to capture all relevant information.
Ensure permissions are correctly set. Enable the "Collect Content" option so visitors can add reviews. For more detailed control, you can use advanced permissions to manage visibility and editing rights.
In the Wix Editor, you can add input elements linked to your collection's fields. The following elements are suitable:
- Text field for the customer's name
- Rating stars for a numerical rating
- Text area for more detailed comments
- Dropdown menu for selecting a product category
Text field for the customer's name
Rating stars for a numerical rating
Text area for more detailed comments
Dropdown menu for selecting a product category
Connect each input element to the corresponding field in your "Customer Reviews" collection. Select the element, click "Connect to CMS", and assign the input values to the fields.
Finally, add a submit button. Connect this to the dataset's "Submit" action to save the entries. Also use field validation to ensure entries meet the desired criteria. For more complex checks, you can use the function.
Once your form is set up, you can dynamically display the collected reviews on your website.
Displaying Collected Reviews on Your Website
The collected data can be presented in dynamic pages that display content from your CMS collection and enable clear management.
Create a dynamic list page to show multiple reviews simultaneously. Go to "Pages" and select "Add Dynamic Page". Link it to your "Customer Reviews" collection to automatically integrate the content.
For detailed individual views, you can create a dynamic item page that serves as a template for each review. Using the review display element, star ratings can be presented attractively. Connect this element to a dataset pointing to your collection.
To enhance usability, you can add navigation elements allowing visitors to browse between reviews. An example from the Wix Studio Community describes how a user employed a reference field to link dynamic pages with the review collection. Additionally, they used filters in the dataset settings to display only relevant reviews.
Do not forget to set up a custom thank you message after form submission to leave a professional impression.
If you want to further analyse reviews or integrate them into other systems, you can download them via the CSV export function.
With this individually designed approach, you get a review system that can be flexibly adapted in function and design to your business requirements.
Conclusion: Building Trust Through Customer Reviews
Customer reviews are a powerful tool for building credibility and trust with potential customers. Studies show that reviews are trusted 12 times more than other marketing materials, and 76% of people regularly read online reviews for local businesses.
This guide highlights various approaches, including testimonial strips, the Wix Reviews App, and custom CMS solutions. Just a few reviews can make a big difference: as few as five reviews increase the purchase probability by 270%.
Openness plays a decisive role. In fact, 52% of buyers trust a brand more when negative reviews are also visible. This transparency pays off: customers spend an average of 31% more when a business can demonstrate excellent reviews.
Another advantage: 89% of users decide to make a purchase within a week of reading reviews. Make it easy for your customers to leave reviews and respond professionally to every piece of feedback. By integrating customer reviews into your Wix website, you are investing directly in your target audience's trust.
If you need support integrating customer reviews, Welle West Webdesign, a leading Wix agency in Austria, is happy to help. Use the methods presented and strengthen your customers' trust – start today!
FAQs
How do I ensure customer reviews are displayed well on my Wix website on mobile devices?
Optimal Display of Customer Reviews on Mobile Devices
To ensure customer reviews are displayed attractively on mobile devices such as smartphones and tablets, you should use responsive widgets. These automatically adapt to different screen sizes, ensuring a user-friendly display.
In the Wix Editor, you also have the option to individually design the mobile view of your website. Check the layout, reduce image file sizes through compression, and avoid too many animations. These measures help minimise loading times and ensure a smooth, pleasant user experience.
How can I professionally moderate negative customer reviews on my Wix website?
Moderating Negative Customer Reviews on Your Wix Website
To effectively handle negative customer reviews on your Wix website, you should first ensure that the review function is activated with appropriate moderation settings. This gives you the opportunity to review incoming reviews before publication and prevent potential misuse.
When responding to negative reviews, a professional and solution-oriented approach is crucial. Thank them politely for the feedback, show understanding, and offer a solution. This signals to your customers that their concerns are taken seriously and helps strengthen trust in your business. At the same time, such responses can positively influence your website's image.
If you need support optimising your website, you can contact experts such as Welle West Webdesign in Villach, Austria. They help you with the design and maintenance of your Wix website to ensure its long-term success.
How do I customise customer review forms in Wix to match my brand identity?
Customising Customer Review Forms in Wix
In Wix Studio Editor, you can design customer review forms to perfectly match your brand identity. Colours, fonts, and spacing can be individually adapted to your corporate design, creating a harmonious and consistent appearance. Elements such as form fields, review buttons, and star ratings can also be designed to integrate seamlessly into your brand's design.
The experts at Welle West Webdesign recommend always paying attention to your website's colour palette, fonts, and layout. Consistent design ensures your website not only looks professional but also builds trust with your visitors.
