Blog - 5 Mistakes You Should Avoid
What is the most important rule when it comes to your blog or the value of your website?
CONTENT IS KING
Only if you continuously or regularly provide your readers with new and interesting content will your site be visited equally by human visitors (your potential customers) and search engines alike.
This insight is now known to a large number of website operators. However, simply posting articles without a plan is unfortunately far from enough. To help you avoid the most important mistakes right from the start of your blog, we provide you with the appropriate tips in this post.
- The blog is not integrated into the rest of the website
- New content is only produced irregularly
- Blog posts are too heavily focused on your products
- Aimless blogging
- The blog is not optimised for search engines
- Conclusion
1. The Blog Is Not Integrated into the Rest of the Website
Unfortunately, we see this mistake most frequently when evaluating websites. New content is published regularly, but the blog does not run in a subdirectory of your domain (www.youraddress.com/blog) or as a so-called subdomain (blog.youraddress.com), but on a completely different, external service (e.g. Blogger).
It is correct that if someone has no money at all and does not yet have a web presence, they may use a free blog on a platform for the start. However, if you already have your own website, you must under no circumstances run your blog under a foreign domain!
Because from a search engine optimisation perspective, you are only helping the operator of the blogging platform and not your own site.
2. New Content Is Only Produced Irregularly
Many blog projects fail because expectations are set too high. All of our projects to date show that blogging works. However, we have never experienced it working overnight.
The fastest positive results we achieved in one project were after three weeks. However, it must also be said that we used several optimisation techniques in parallel to boost the blog. With blogging alone, you will probably only see measurable results after six months.
The truth is that it never stops after that! It is quite clear that your results will be far lower if you do not blog at regular intervals (for example, twice a week).
3. Blog Posts Are Too Heavily Focused on Your Products
What is the primary goal of your blog?
If you are blogging to achieve expert status, then it is not a good idea to write only about your products, your company and your successes. A true expert is, after all, a master of their field and demonstrates this through their overview of the entire market.
You should therefore write about new developments, events in different countries, successes of other people and companies, and so on.
4. Aimless Blogging
Do not simply start blogging straight away. Create a plan for your blog. This helps you avoid losing the thread. Your blog also needs a common thread.
Define your core topics and do not stray too far from them. Only in this way can you precisely address your niche. A blog by an architect dealing with medicine, travel and sports is uninteresting.
As the saying goes: cobbler, stick to your last.
5. Your Blog Is Not Optimised for Search Engines
For the successful implementation of a blog, you can already rely on several different open-source solutions. These have the advantage of being not only cost-effective but also expandable.
Furthermore, such solutions are ideally being continuously developed. If you use WordPress, for example, you can not only set up your blog very easily but also optimise it very simply for search engines.
In addition to the basic, system-integrated ability to tell search engines what your blog is about, you can use plugins to further enhance the capabilities of your blog.
This enables very good results in search engine listings, and without great financial expenditure.
6. Conclusion
If you are seriously attempting your own blog, you should always keep these points in mind. It is particularly important that the blog is housed within your website and regularly receives new content.
However, it may take a while before your blog really gets going.
