How to Maintain Your Wix Website – Simple Tips for Beginners
- 26 Jan.
Keeping your Wix website up to date and functional is easier than you might think. With a few regular actions, you can ensure your content looks fresh, loading times stay short, and your visitors enjoy a pleasant user experience. For businesses in Austria in particular, details such as the Euro symbol (EUR), the date format (DD.MM.YYYY), and local SEO are crucial. Here you will learn how to maintain your website yourself – without any programming knowledge.
- Weekly: Check content and links to ensure everything is correct and up to date. Also monitor your page's loading speed.
- Monthly: Update apps and plugins in the Wix dashboard, create backups, and optimise images for fast loading times.
- Quarterly: Conduct a content audit, adjust meta titles and descriptions, and check the mobile display.
Weekly: Check content and links to ensure everything is correct and up to date. Also monitor your page's loading speed.
Monthly: Update apps and plugins in the Wix dashboard, create backups, and optimise images for fast loading times.
Quarterly: Conduct a content audit, adjust meta titles and descriptions, and check the mobile display.
With these simple steps, your website will not only stay technically up to date but also remain attractive and professional for your Austrian visitors. It is best to start right away by setting up automatic backups and checking your apps.
Why You Should Regularly Maintain Your Wix Website
Regular maintenance of your website is not a luxury but a decisive factor for the success of your business. According to studies, 88% of users do not return to a website after a bad experience. This shows how important a well-functioning site is.
Security vulnerabilities are one of the greatest risks. Developers regularly release updates to fix weaknesses before hackers can exploit them. As the Wix blog aptly describes:
Developers who release these website updates are doing so to patch vulnerabilities they might have found. When you maintain your site's security, it becomes harder for hackers to compromise your business.
If such updates are neglected, not only data loss but also significant damage to your business's reputation can follow.
SEO and user experience also depend heavily on maintenance. Technical problems such as broken links, slow loading times, or outdated content negatively affect your Google ranking. Particularly alarming: 41% of visitors leave a website if it takes too long to load. Therefore, monthly checks of loading speed and navigation are a must.
While Wix automatically handles many technical tasks, such as security updates, 99.99% server availability, and free SSL certificates, responsibility for app updates, content updates, and backups lies with you. Especially for sensitive projects such as web design for doctors, this personal responsibility is crucial for ensuring data protection and trust.
Tip for Getting Started Quickly
Set up automatic backups today and check whether all installed apps are up to date. These simple steps help prevent many problems from the outset.
After considering these security and performance aspects, the next section explains how to optimally adapt content and images for Austrian visitors.
How to Update Content for Austrian Visitors
If you want to optimise your website for an Austrian audience, you should adapt content and formatting to local standards. Details such as the Euro symbol (EUR), the date format DD.MM.YYYY, and the use of the decimal comma build trust and convey professionalism. As a web design agency in Villach, we know how important these details are for your credibility.
With the Wix Editor, you can make these adjustments easily yourself – entirely without technical knowledge. Below we show you how to edit texts and formatting directly in the editor.
Easy Text and Image Editing
In the Wix Editor, you can adapt content directly via your dashboard. Click on a text element to edit it – for example, to insert prices with the Euro symbol (EUR) or dates in the DD.MM.YYYY format. Via the "Switch Language" menu, you can specifically edit the Austrian version of your website.
Also ensure you localise alt texts for images. These not only improve accessibility but also local visibility in search engines. Select an image, click the settings icon, and enter an appropriate description in the "What is in the image?" field.
Ensure your call-to-action buttons link to relevant local content. Especially in sensitive areas such as web design for doctors, where trust and legal clarity play a major role, consistency is essential.
Using Austrian Number and Date Formats
Austrian visitors expect the date format DD.MM.YYYY, the decimal comma, and the currency in Euro (EUR). These standards can be adjusted via the settings in the Wix dashboard. Under "Language & Region", you can set the regional format to Austria. As the Wix Help Center explains:
Setting the regional format changes how dates, numbers, and measurements appear on your site.
| Element | Austrian Standard | Wix Editor Action |
|---|---|---|
| Currency | Euro (EUR) | Select under "Currency" in "Language & Region" |
| Date Format | DD.MM.YYYY (e.g. 26.01.2026) | Manually adjust in text fields |
| Number Format | Decimal comma (e.g. EUR 10.50) | Manually format in price elements |
| Phone Number | +43 area code | Update in "Business Information" |
For Wix Stores or Wix Bookings, you should additionally switch the currency to Euro (EUR) in the respective app settings. This ensures automatically generated meta tags are displayed correctly. Do not forget to update your business information such as phone number (+43) and address in the dashboard to ensure uniform display across all apps.
Quick Optimisation for Immediate Results
Check that your prices are correctly formatted with the Euro symbol (EUR) and dates in the DD.MM.YYYY format. These small adjustments make a big difference and immediately highlight the professionalism of your website for an Austrian audience.
How to Optimise Images for Faster Loading
Images play a central role in your website's loading time. Especially on mobile devices, where internet connections are often slower, optimised images can make a significant difference. Although Wix automatically optimises your images, you can further improve loading speed through additional measures.
Optimising Images in the Wix Editor
Wix automatically converts uploaded images to modern formats such as WebP and AVIF. WebP files are on average 25–35% smaller than JPEG or PNG files, while AVIF images are even approximately 50% smaller than WebP. This automatic conversion ensures your website loads faster – entirely without technical expertise.
For the automatic optimisation to work optimally, you should crop images before uploading and keep their size under 1 MB. Wix recommends high-resolution images of at least 2,560 x 1,440 pixels, as these are automatically adapted to different screen sizes. Note that images over 25 MB are not automatically compressed – reduce such files before uploading.
Choosing the right file format is also important: use JPEG for photos, PNG for images with transparency, and SVG for logos. This achieves a good balance between quality and file size. The Wix Image Resizer helps you crop images to the recommended dimensions and avoid blurriness.
Mordy Oberstein, Head of SEO Branding at Wix, summarises it aptly:
Wix automatically resizes and compresses your images... without sacrificing the quality of the images.
This optimisation is particularly effective when you upload already compressed JPEGs. These are additionally reduced, resulting in even better loading times.
Checking Images on Mobile Devices
After optimising your images in the editor, you should ensure they also display optimally on mobile devices. The Wix Mobile Editor allows you to make targeted adjustments. You can crop, shrink, or even hide images for smaller screens if necessary, without affecting the desktop version.
Use the cropping function to optimise images specifically for mobile devices rather than simply scaling them. This reduces file size and improves loading time. Place image-heavy elements such as galleries below the visible area (below the fold) so important content like texts and buttons loads faster. Thanks to Wix's lazy loading, which is enabled by default, images are only loaded when they actually scroll into the visible area – an important factor for faster loading times.
Regularly test your adjustments in the Wix Site Speed Dashboard to check the actual performance from your users' perspective.
How to Improve Your SEO Settings
After optimising your images, you should turn your attention to local SEO. For Austrian users, it is crucial that your website is well visible in local search results. Wix offers user-friendly tools to help you optimise your site accordingly.
As a web design agency in Villach, we place particular emphasis on local SEO adjustments. With the right settings for meta tags, hreflang tags, and loading speed, you can significantly increase your visibility in Austria. Here you will learn how to improve these areas in a targeted manner.
Optimising Meta Titles and Descriptions
Meta titles and descriptions are the first thing users see in Google search results. You can find these settings in the Wix Editor under "More Actions" → "SEO Basics" or in the SEO Dashboard under "SEO Settings".
Write your meta tags in German and use local keywords such as "Vienna", "Salzburg", or "Austria". A good title tag should be between 50 and 60 characters long, while the meta description ideally spans 125 to 160 characters. An example: instead of "Physiotherapy – Welcome", a better title would be: "Your Physiotherapy in Graz – Book Appointments Online".
Wix offers an AI tool that creates suggestions for title tags and descriptions, which you can then adapt to the Austrian market. With the "Edit by Page" function in the SEO Dashboard, you can update meta tags for multiple pages simultaneously.
| Element | Recommended Length | Purpose for Austrian SEO |
|---|---|---|
| Title Tag | 50–60 characters | Clickable heading; should contain German keywords and location |
| Meta Description | 125–160 characters | Content summary; should include a call-to-action in German |
| URL Slug | Short & descriptive | Use German keywords (e.g. /ueber-uns) for better readability |
Setting Up Hreflang Tags for Austria
Hreflang tags help search engines recognise which language version of your website is intended for which region. Wix automatically adds these tags when you use the Multilingual tool. Add German as a secondary language and select the variant "German (Austria)" (de-AT).
In the Wix Editor, you can select the secondary language and adjust title tags and meta descriptions for each page. Also translate the alt text of your images into German to be better found in local image search. Check in the SEO Basics panel whether the option "Allow search engines to index this page" is activated.
Especially for sensitive industries such as web design for doctors in Carinthia, correct hreflang configuration is essential. It creates the foundation for optimal technical performance, which is addressed in the next step.
Analysing Website Speed
Your website's loading speed is a central ranking factor for Google. In the "Website Speed Dashboard" of your Wix dashboard, you can check the performance of your site for desktop and mobile devices. The dashboard compares your values with industry standards and provides optimisation suggestions.
Particular attention should be paid to Core Web Vitals (CWV) – LCP, CLS, and INP – which Google uses as important ranking criteria. Wix increased the proportion of websites with "good" CWV ratings by 25% in the past year. John Mueller, Search Advocate at Google, praises:
The improvements to the user experience and CWV that people have achieved at Wix for the websites hosted on their platform are an inspiration.
Use the results from the dashboard to take targeted action. Avoid, for example, heavy animations, unnecessary widgets, or too many third-party apps. Thanks to Wix's global Content Delivery Network (CDN), Austrian visitors automatically benefit from short loading times.
How to Test Mobile Display and Performance
After optimising the SEO settings of your website, it is now time to check the mobile version. Around 60% of all users today access the internet via mobile devices. For Austrian users searching for services on the go, a perfectly functioning mobile display is crucial.
Slow page loading can drastically increase the bounce rate. A delay of just one second can reduce the conversion rate by 4.42%. Dafna Rabin, Design Team Lead at Wix Templates, emphasises:
I think it's important to check your website after you finish editing it. Publish it and check how it looks in the browser. Scroll through the site, check it on mobile devices and test it on different screen resolutions to ensure everything looks good and works properly.
Below you will learn how to optimise the mobile view of your website and check performance with Wix's tools.
Checking and Adjusting Mobile View
In the Wix Editor, you can select the Mobile icon via the toolbar to switch directly to the mobile view. There you can make targeted changes to improve user-friendliness.
- Remove unnecessary elements: Superfluous content that clutters the screen or extends loading time should be hidden. The "Hide Element" function is available in the Mobile Editor for this. Decorative images, complex animations, or external widgets in particular should be critically reviewed.
- Optimise usability: Ensure buttons are at least 10 mm in size and body text has a font size of 16–18 pixels. This makes navigation easier for mobile users. A hamburger menu is excellent for saving space and improving clarity.
Remove unnecessary elements: Superfluous content that clutters the screen or extends loading time should be hidden. The "Hide Element" function is available in the Mobile Editor for this. Decorative images, complex animations, or external widgets in particular should be critically reviewed.
Optimise usability: Ensure buttons are at least 10 mm in size and body text has a font size of 16–18 pixels. This makes navigation easier for mobile users. A hamburger menu is excellent for saving space and improving clarity.
Additionally, you can use Chrome DevTools to simulate different screen sizes directly on your computer. Once the layout is optimised, you should check the technical performance with the integrated Wix tools.
Using Wix Tools for Speed Measurement
In the "Analytics" area of your Wix dashboard, you will find the "Website Speed Dashboard". This shows you in real time how quickly your website loads for actual visitors. You receive separate values for desktop and mobile devices as well as comparisons with industry standards.
Under "Marketing & SEO" → "SEO Tools" → "Website Inspection", Wix also provides "Mobile Usability" reports. These reports list pages where Google rates mobile usability as problematic. George Nguyen, Director of SEO Editorial at Wix, explains:
The Wix Site Inspection tool enables you to keep an eye on your site's technical health, mobile usability, rich result eligibility, and more, without having to pull the data manually or leave the Wix dashboard.
Particularly in industries with high standards, such as web design for doctors in Carinthia, fast mobile performance is essential. Patients expect a seamless user experience, whether booking appointments online or looking up contact details. Use the insights from the tools to reduce heavy elements or further compress images, ensuring optimal mobile display.
How to Create Backups and Keep Your Website Secure
After optimising the mobile performance of your website, you should next turn your attention to security. Regular backups protect against data loss, while up-to-date apps and security measures protect your website from potential threats. According to the FBI, over 900 complaints about website attacks are registered in the US alone every day.
Wix already provides automatic backups for many areas. As a web design agency in Villach, however, we recommend checking backup and security settings at least once a month. Below we show you how to effectively use automatic backups and create manual backups.
Setting Up Automatic Backups
Wix automatically provides:
- Site History: Saves design and layout with every save or publish.
- CMS Backups: Backs up data collections every seven days.
Site History: Saves design and layout with every save or publish.
CMS Backups: Backs up data collections every seven days.
Additionally, you can create manual backups for important changes. Go to "CMS" in the Wix dashboard, click on "More Actions", and select "Backups". With "+ Add Backup", you create an instant backup of your data collections. Note that a maximum of three manual CMS backups can be stored simultaneously – a new backup overwrites the oldest.
| Backup Type | Frequency | Content Saved | Access Via |
|---|---|---|---|
| Site History | With every save/publish | Layout, design, pages | Editor > Website > Site History |
| CMS Backup | Every 7 days | Database collections, fields | Dashboard > CMS > Backups |
| Website Duplicate | Manual only | Entire website structure | Dashboard > Website Actions |
| CSV Export | Manual only | Products, blog posts, contacts | Respective app dashboards |
Before making major design changes, it is advisable to create a duplicate of your website. In the dashboard, you can select "Duplicate Website" under "Website Actions". This gives you a complete backup copy in case anything goes wrong.
In addition to backups, regular updates of your apps and plugins also play a decisive role in security.
Updating Apps and Plugins
Wix automatically updates security features, significantly reducing the risk of security vulnerabilities. While approximately 98% of security vulnerabilities in WordPress are caused by plugins, Wix minimises this risk through automatic updates.
Nevertheless, check your dashboard monthly to ensure all installed apps and plugins are up to date. Log in and check under "Apps" that all third-party integrations are functioning correctly. Developers often release updates specifically to close security gaps – outdated software can therefore pose a risk to user data.
Also activate two-factor authentication (2FA) in your account settings. Weak passwords are one of the main causes of data breaches. Use passwords with at least 12 randomly arranged letters, numbers, and symbols.
Especially for sensitive projects such as web design for doctors in Carinthia, data protection has the highest priority. Therefore, regularly export important business data, such as products or blog posts, as CSV files from the Blog Manager or Wix Stores. This gives you an additional offline archive of your most important content.
These backup and security measures complement the previous optimisations in performance, SEO, and mobile display and contribute to comprehensive maintenance of your website.
How to Publish Changes and Review Your Website
After setting up backups and taking security measures, the crucial moment arrives: publishing your changes. A common beginner mistake is believing that saving alone is sufficient – only published changes are actually visible to your visitors.
As a web design agency in Villach, we place great importance on conducting a thorough review before publishing. This avoids unnecessary errors and ensures all content meets Austrian formatting requirements. Here you will learn how to successfully complete this final step.
How to Publish Your Updates
After saving your changes, use the preview function to check how your website will look to visitors. This function allows you to test changes without immediately going live. Once you are satisfied, click "Publish" in the top right corner of the Wix Editor.
Do not forget to also check your changes in the Mobile Editor. Changes that look good on desktop can affect the mobile display. Since Google now uses mobile-first indexing, mobile optimisation is crucial for your search engine ranking. Should errors occur after publishing, you can restore earlier versions at any time via the Site History in the dashboard.
After publishing, it is important to visit the website directly via its URL to ensure all changes are correctly displayed.
Final Check for Austrian Formats
With the technical and content adjustments made beforehand, this final step completes your website maintenance. Especially for projects such as web design for doctors in Carinthia, where professionalism and trust play a central role, correct formats are essential.
Pay attention to the following points:
- Currency: The Euro symbol is placed after the amount with a space (e.g. 25.00 EUR).
- Date format: Use the format DD.MM.YYYY (e.g. 26.01.2026).
- Number format: Use the decimal comma (e.g. EUR 10.50) and the thousand separator point (e.g. EUR 1,000).
- Time: Use the 24-hour format (e.g. 14:30).
- Links: Check that all links function correctly.
- Loading time: Use Google PageSpeed Insights in the Wix Editor to ensure new images do not impact performance.
Currency: The Euro symbol is placed after the amount with a space (e.g. 25.00 EUR).
Date format: Use the format DD.MM.YYYY (e.g. 26.01.2026).
Number format: Use the decimal comma (e.g. EUR 10.50) and the thousand separator point (e.g. EUR 1,000).
Time: Use the 24-hour format (e.g. 14:30).
Links: Check that all links function correctly.
Loading time: Use Google PageSpeed Insights in the Wix Editor to ensure new images do not impact performance.
Research shows that 94% of first impressions of a website are design-related. Faulty formatting or long loading times can significantly diminish this impression and impair your credibility.
After publishing, visit the live URL of your website to ensure everything functions and displays as planned. With this structured approach, you ensure your Wix website appears professional and flawless for Austrian visitors.
Summary and Next Steps
Regular maintenance of your Wix website is an important building block for your business's success. Based on the previously discussed tips on content, images, SEO, security, and mobile display, we summarise the key steps once more.
Organise your maintenance tasks with a clear plan:
- Weekly: Check Wix Analytics for insights into traffic and visitor behaviour.
- Monthly: Conduct a speed test with Google PageSpeed Insights, update installed apps, and check your backups.
- Quarterly: Perform a content audit. Review meta titles, descriptions, and call-to-action buttons.
Weekly: Check Wix Analytics for insights into traffic and visitor behaviour.
Monthly: Conduct a speed test with Google PageSpeed Insights, update installed apps, and check your backups.
Quarterly: Perform a content audit. Review meta titles, descriptions, and call-to-action buttons.
An investment in user-friendliness pays off: studies show that every Euro invested can yield a return of up to EUR 100. As a web design agency in Villach, we know how important continuous maintenance is – especially for sensitive projects such as web design for doctors in Carinthia. It builds trust and underscores your professionalism.
After defining your regular tasks, you should ensure your website meets Austrian formatting standards. Check that date formats (DD.MM.YYYY), currencies (e.g. EUR 25.00), and times (e.g. 14:30) are displayed correctly.
Start today: open the Wix Editor, check the most important pages for format compliance, and optimise the mobile display. With this structured approach, you offer your Austrian visitors a first-class user experience and keep your website technically up to date.
FAQs
How can I automatically back up my Wix website?
Wix offers you two ways to safeguard your website: automatic and manual backups.
- Automatic backups: These are created weekly as soon as changes are made to your website. They encompass all content, structure, and settings of your website.
- Manual backups: Here you can duplicate your website directly in the Wix Editor. It is important to know that these copies are static and are not automatically updated.
Automatic backups: These are created weekly as soon as changes are made to your website. They encompass all content, structure, and settings of your website.
Manual backups: Here you can duplicate your website directly in the Wix Editor. It is important to know that these copies are static and are not automatically updated.
For optimal data protection, it is advisable to regularly use the automatic backups and additionally create a manual backup when making major changes. This way, you always have a current version of your website at hand.
How do I optimise my website for visitors from Austria?
To make your website appealing and effective for visitors in Austria, you should consider the following aspects:
- Language and localisation: Use German in the de-AT variant and adapt phrasing to Austrian usage. This way, your visitors feel directly addressed.
- Currency and number formats: Prices should be shown in Euro (EUR) in the locally customary format – for example, EUR 1,234.56. This creates clarity and avoids misunderstandings.
- SEO optimisation: Focus specifically on keywords that are frequently searched in Austria. Regional terms or location-specific search phrases can significantly improve your visibility in search engines.
- Legal compliance: Ensure your website complies with Austrian legal requirements. This includes GDPR-compliant data processing as well as a correct legal notice (Impressum) and legally sound terms and conditions.
- Mobile display: Test your website on various mobile devices. A user-friendly and appealing display on smartphones and tablets is indispensable nowadays.
Language and localisation: Use German in the de-AT variant and adapt phrasing to Austrian usage. This way, your visitors feel directly addressed.
Currency and number formats: Prices should be shown in Euro (EUR) in the locally customary format – for example, EUR 1,234.56. This creates clarity and avoids misunderstandings.
SEO optimisation: Focus specifically on keywords that are frequently searched in Austria. Regional terms or location-specific search phrases can significantly improve your visibility in search engines.
Legal compliance: Ensure your website complies with Austrian legal requirements. This includes GDPR-compliant data processing as well as a correct legal notice (Impressum) and legally sound terms and conditions.
Mobile display: Test your website on various mobile devices. A user-friendly and appealing display on smartphones and tablets is indispensable nowadays.
By implementing these points, you create a website that is not only technically flawless but also strengthens the trust of your Austrian target audience.
How can I improve the loading time of my Wix website?
The loading time of your Wix website can be improved with a few targeted steps.
Optimise images: Before uploading images, you should compress them into formats such as AVIF or JPEG to reduce file size. While Wix compresses images automatically, additional preparation can further boost loading speed.
Avoid unnecessary elements: Reduce superfluous content on your website, such as too many animations or apps. These can negatively impact loading time and should be limited to the essentials.
Wix also uses a Content Delivery Network (CDN), which delivers content from a server that is geographically as close to the visitors as possible. This noticeably reduces loading time. Additionally, caching ensures that returning visitors can access your website faster, as already loaded content is stored locally.
With these measures, you not only improve your website's speed but also ensure a more pleasant user experience for your visitors.
