How to Manage Content on Wix Websites

With Wix, you can organise your content easily and without any programming knowledge. Why does this matter? A well-maintained website ensures better visibility, stronger customer engagement, and a professional impression. Here are the key points:

Important Tools:

• Wix Editor: Visually customise content.
• Content Collections: Manage data centrally.
• SEO Wiz: Search engine optimisation made easy.
• Dynamic Pages: Automatic page updates.

Key Features:

• Edit text: Change font, colour, and layout.
• Optimise images: Add alt text, adjust dimensions.
• Organise pages & menus: Create, arrange, and link pages.

Additional Tools:

• Wix App Market: Apps for galleries, animations, and databases.
• SEO tools: Automatic sitemaps, meta tags, and mobile optimisation.

Tip: Regular updates and backups are essential to keep your website current and secure.

Log in to your Wix account and start directly from the dashboard to use the tools.

Getting Started with Wix Content Tools

Steps to Access Your Account

To use the Wix content tools, log in securely to your account. Visit the Wix website and click "Log In" in the top right corner. You have the following options:

Login methodRequirementSpecial featureEmail & passwordRegistered email addressStandard methodSocial loginLinked social media accountQuick access via Google, Facebook, or AppleSSOOrganisation membershipFor corporate networks

After logging in, you will reach your dashboard, from where you can launch the Wix Editor directly.

Wix Editor Basics

The Wix Editor provides a central platform for efficiently organising and editing content. Here are some of the key features:

Central Management:

• Collections serve as databases for text, images, and videos.
• Choose from layouts such as tables, lists, or galleries.
• Dynamic pages update content automatically, saving time.

Efficient Workflow:

• Datasets link page elements with content from CMS collections.
• Templates for collections simplify the workflow.
• AI tools support you during content creation.

A highlight is the Advanced Menus, which allow you to create custom navigation menus. These enable you to flexibly incorporate and arrange elements such as pages, links, or dropdown titles.

Additionally, the editor offers sections that help you structure your content clearly. You can choose between blank sections and pre-made layouts and customise them with individual backgrounds and scroll effects.

Content Update Methods

Text Updates

Click on the desired text to open the formatting menu. Here you can:

• Change font, size, and colour
• Align text and adjust spacing
• Add or edit hyperlinks
• Apply formatting styles to multiple text elements

Tip: Save your changes regularly — either via the auto-save function or manually through the menu.

Updating Images and Media

Image management in Wix offers various sources and tools:

Image sourceAdvantagesSpecial featuresWix image libraryFree, optimisedDirectly integratedShutterstockHigh qualityLicence requiredUnsplashFree, high qualityAttribution recommendedOwn filesIndividually customisableOptimisation required

How to optimise your images:

• Add alt text: Use descriptive titles for better SEO and accessibility.
• Adjust image sizes: Use Wix Photo Studio for professional adjustments.
• Update galleries: Regularly refresh your image galleries to keep the site appealing.

These image management methods complement text adjustments and ensure harmonious integration into pages and menus.

Page and Menu Changes

Wix allows flexible adjustments to pages and menus that go beyond simple text and image changes.

Page operations:

• Rename, duplicate, or hide pages
• Create new pages that automatically appear in the main menu
• Add subpages for dropdown menus

Menu organisation:

• Rearrange pages via drag and drop
• Convert main pages to subpages (and vice versa)
• Show or hide menu items as needed

Tip: After every menu change, test the navigation on different devices to ensure the user experience remains consistent.

Extra Content Tools

Wix App Market Guide

The Wix App Market offers helpful tools to better manage and present your content:

App categoryMain featuresRecommended applicationsMedia managementGalleries, sliders, video hostingVideo/Image Slider (POWR), iPlayerHDText animationDynamic text effectsImpressive Text SliderData managementDatabases, formsPOWR Database

To add an app, open the Wix App Market, select the appropriate app, add it to your website, and adjust the settings as needed.

"Investing time and resources into your Wix content will help engage your audience, promote your brand, and ensure that your site provides conversions." - ProfileTree

In addition to apps, you can use Wix's SEO tools to improve your website's visibility.

SEO Tools Guide

Wix's SEO tools help you optimise your website for search engines and complement the App Market features perfectly:

Automatic Optimisations:

• XML sitemaps are generated automatically
• Image compression including WebP
• Mobile optimisation
• Google Search Console integration

Manual Settings:

• Customise meta tags and URL structure
• Manage canonical tags
• Set up 301 redirects
• Edit the robots.txt file

"Wix has been doing fantastic stuff for a number of years now. I'm impressed. They've been raising the bar not only for their services, but the industry overall." - John Mueller, Search Advocate at Google

Additional SEO Features:

• Personalised SEO checklist
• Integration with Google Business Profile
• Support for server-side rendering (SSR)
• Optimisation for multilingual websites
• SEO reports in Wix Analytics

The Wix Media Manager also supports you in optimising your media files, which has a positive effect on your search engine rankings.

Creating a Wix Website: Step-by-Step Tutorial

Content Management Tips

In addition to using Wix tools, it is important to follow a clear strategy for regular updates to maintain the quality of your content long-term.

Update Schedule

A well-thought-out update plan is crucial for the long-term success of your website. According to statistics, 70% of consumers discover new businesses through blogs. To create an effective plan, consider these aspects:

AreaFrequencyFocusContent auditEvery three monthsAnalysis, branding, formsBlog postsWeekly or monthlyCurrent topics, industry newsProduct informationWhen changes occurNew products, price adjustmentsSEO reviewMonthlyKeywords, meta tags

A clear plan ensures your content stays current and engages users.

Rules for Consistent Design

Regular updates are important, but consistent design is equally crucial for a positive user experience. Studies show that 82% of users are more likely to return to websites that function consistently across all devices.